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Posted on Mar 18, 2012 in ADDIE, Blog, Instructional Design | 0 comments

Instructional Design

Instructional Design

As illustrated in the excerpt from Real World Instructional Design and in the Stories from the Field media selections, careers in the field of ID span many different fields and industries. Because of this, there is not a clear or agreed upon definition of ID even by the professionals who practice it.

Watching the videos in our resources “Stories from the Field” were actually quite an eye-opener in regards to the different fields in which it can be practiced. It reminded me a bit of my philosophy class back in my first university year. Instructional Design behaves in a transcendental manner. It offers a structured support with room for changes within each process. Each process within ADDIE model – from the analyses, design, development, implementation and evaluation will facilitate the process of creating qualitative learning materials.

I was surprised at the different areas instructional designers can actually find career options. According to Cennamo, K., & Kalk, D. (2005) fast growing technologies, increase in distant learning as well as the use of the Internet has increased the demand for   “…people who have systematic skills and tools to understand learners, develop effective standalone instructional material and conduct evaluations – in other words, instructional designers.”

I think as an instructional designer there are many applications, such as multimedia, apps or social networking tools one can create learning materials to meet defined learning outcomes. Instructional design focuses on the new educational paradigm of learning, it being “learner-centered” as Dr. Charles Reigeluth describes it in the course video on the contemporary perspective of instructional design (Laureate, nd).


Course Text: Morrison, G. R., Ross, S. M., Kalman, H. K., & Kemp, J. E. (2011). Designing effective instruction (6th ed.). Hoboken, NJ: John Wiley & Sons, Inc., Chapter 1, “Introduction to the Instructional Design Process”

Book Excerpt: Cennamo, K., & Kalk, D. (2005). Chapter 12, “The Professional Designer.” Real world instructional design (p. 2). Wadsworth. Retrieved from 81238/CRS-CW-6493389/CENNA_Ch12.pdf

Course video materials: Laureate, nd, Historical and Contemporary Perspectives, retrieved from /6100/CH/mm/eidt6100_instructional_design.html


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