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The ADDIE model is a systematic instructional design model consisting of five phases: (1) Analysis, (2) Design, (3) Development, (4) Implementation, and (5) Evaluation. Various flavors and versions of the ADDIE model exist making use of a vertical approach. This leads to more flexibility within the model compared to its original linear form.

 Analysis Phase



Identify the instructional problem, define the instructional goals and established objectives, determine the learning environment and take the learner’s existing knowledge and skills into consideration.

  • Who are the learners and what are their characteristics?
  • What is the desired new behavioral outcome?
  • What types of learning constraints exist?
  • What are the delivery options?
  • What are the pedagogical considerations?
  • What are the Adult Learning Theory considerations?
  • What is the timeline for project completion?

 Design Phase



Define the necessary learning objectives, assessment instruments, exercises and content, then do a thorough subject matter analysis, lesson planning and media selection for your learning materials. Take the following steps:

  • Document the project’s instructional, visual and technical design strategy
  • Apply instructional strategies according to the intended behavioral outcomes by domain (cognitive, affective, and psychomotor).
  • Design the user interface and/or user experience
  • Create prototype
  • Apply visual design (graphic design)

 Development Phase



Create and assemble the content assets that were blueprinted in the design phase. In this phase, storyboards and graphics are designed. If eLearning is involved, develop and/or integrate the technologies as well as performing debugging procedures. The project is reviewed and revised according to the feedback received.

  • Advanced lesson options – Share folders, clone, copy-properties or restrict participation are a few of the advanced lesson options
  • Skill gap tests – Identify the skills that your students lack and personalize their training paths

Implementation Phase



During the Implementation Phase, put the plan into action and develop a procedure for training the learners and teachers.  Materials are delivered or distributed to the learner group. After delivery, the effectiveness of the training materials is evaluated.

  • SCORM 2004 – Support for the latest iteration of industry standard SCORM 2004 (4th edition)
  • Lessons, courses and categories – Organize lessons by topic into categories. Bundle several lessons inside a course
  • Social extensions – A rich set of social tools that facilitates the communication and social learning process (including
  • Facebook integration)

 Evaluation Phase



The Evaluation Phase consists of (1) formative and (2) summative evaluation. Formative evaluation is present in each stage of the ADDIE process. Formative assessment is typically contrasted with summative assessment. The former supports teachers and students in decision-making during educational and learning processes, while the latter occurs at the end of a learning unit and determines if the content being taught was retained. Ainsworth p. 23 (2006).

  • Summative evaluation consists of tests designed for criterion-related referenced items and providing opportunities for feedback from the users.
  • Advanced Reports – In addition to previous report types you can now find time-constraint reports, events reports, branch reports, participation reports, certificate reports
  • Progress tracking – Several visual indications guide the user through the lesson and his current progress
  • Uses for example, Rapid prototyping (continual feedback) as a way to improve the generic ADDIE model and will make revisions if necessary.